Hi, I’m Kaiden.
I’m a news product manager focused on connecting people to journalism and building ways to fund it.
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Currently, I’m working on memberships at The Connecticut Examiner, focused on audience research, lifecycle marketing, and member conversion.
Previously, I’ve grown newsletter and search audiences at The Texas Tribune and designed (and delivered) newspapers at The Ithaca Times.
I’m based in New York and Connecticut and enjoy running, SNL, and whiteboarding out a tricky problem.
Relaunching memberships at CT Examiner
Working across editorial, marketing, and engineering, I helped relaunch a $20 subscription as a $100 membership built around why readers pay.
Building reader-first CTAs at The Texas Tribune
I scoped, built, and measured segmented CTAs for Google's Preferred Sources and newsletter signups, targeting the readers most likely to convert.
Delivering Connecticut news town by town
After readers asked for news from their own towns, I launched 17 automated newsletters. Newsletter-driven traffic more than doubled in the first four weeks.