Hi, I’m Kaiden, a product strategist and editorial designer.
I work at the intersection of design, technology, and journalism to connect readers with the news they need. At The Connecticut Examiner and The Ithaca Times, I’ve launched newsletters, led audience research, and built brand systems.
Automated Hyperlocal Alerts • The Connecticut Examiner
The Connecticut Examiner is known for its in-depth reporting on local government, but the traffic numbers didn’t reflect that quality.
To bridge this gap, I ran surveys and analyzed engagement in Google Analytics, finding that while readers wanted local politics reporting, they weren’t finding the stories as they were published.
From these insights, I prototyped and scaled automated hyperlocal newsletters in 17 of our top-performing towns. After launch, email-driven traffic increased by 103%, and local alert subscribers were twice as engaged as general readers.
Advertiser Research & Pitch Materials • The Ithaca Times
The Ithaca Times was preparing to launch in a new market with no existing advertiser relationships or audience data.
I developed an audience research plan and survey promotion strategy for The Southern Finger Lakes Times, then used those findings to design a branded rate card and pitch materials for prospective advertisers.
The paper launches in summer of 2026, so results are still ahead.