Hi, I’m Kaiden.
I’m a news product manager focused on connecting people to journalism and building ways to fund it.
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Currently, I’m working on memberships at The Connecticut Examiner, focused on audience research, lifecycle marketing, and member conversion.
Previously, I’ve grown newsletter and search audiences at The Texas Tribune and designed (and delivered) newspapers at The Ithaca Times.
I’m based in New York and Connecticut and enjoy running, SNL, and whiteboarding out a tricky problem.
Building reader-first CTAs at The Texas Tribune
I scoped, built, and measured segmented CTAs for Google's Preferred Sources and newsletter signups, targeting the readers most likely to convert.